By: Brianne van Reenen
Amplify. I thought the name was catchy and knew nQativ had decided to attend after having introduced ourselves to the Dynamics GP community at Summit a few months prior. For me, GPUG Amplify 2018 meant an introduction into the world of #MSDynGP and would be the first conference I have ever attended. While the word “amplify” is defined to mean “to expand or increase the strength of” (Webster), I didn’t realize the truth in the application of that definition to this conference, nor did I anticipate the reverberations it would have for myself in my new role at nQativ and within the GPUG community.
Not knowing what exactly the experience would be like, I had one goal in attending the conference: to learn. However, I didn’t expect the great volume of valuable knowledge I would come away holding. Amplify certainly lived up to its name in regards to content. The sessions were informative and ranged from application of Dynamics GP processes to leadership concepts. They collectively provided content that could foster growth on multiple levels for an organization.
Now, I must admit that I had been curious about the buzz regarding Dynamic GP’s future and hoped the conference would touch on what exactly that might look like. It must have been on the mind of many others since Bob McAdam was quick to speak about it in the Opening Session on Tuesday. The message was clear – Dynamics GP isn’t going anywhere any time soon. After day three, that idea was only amplified in my mind.
Mutualism is a relationship in biology where organisms exist in a “win-win” symbiotic life meaning that the needs of one serves the needs of the other. It requires a balanced coexistence where the ecosystem thrives because of a communal desire to serve and be served. As each conversation unfolded, whether it was the session by Abra Gilman, David Gersten and Bernie Macht about “Making Sweet Music” together between ISVs and VARs to the “Marketing with Authenticity” by Adrianne Machina during the pre-conference Partner Exchange, the mutualistic message of the Dynamics GP community was profound. We are all in this together, and it is about what best serves our clients. If it is in the client’s best interest, it is in the best interest of all. Rod O’Connor even made the comment that he prefers to have met the clients for whom he implements Dynamics GP. That’s incredible dedication to the client-centric mindset and a crucial point to be considered when discussing the future of this community as a whole.
Even with the lack of Microsoft presence, the community is strong and the support within that community is even stronger. Whether we explore Microsoft’s roadmap, look at the legal contracts or infer what subtle maneuvers could mean, Dynamics GP is a viable product in the now that serves many clients’ needs and the community is such that it cannot simply be ignored.
Going forward, I am proud to say that I have been able to experience and have the hope to become a greater part of a community that has a heart for service. As Pam Misialek shared in the Opening Session, “An ERP system is the heartbeat of a company.” We serve each other as we serve our clients with a hope to grow both the personal and professional worlds we touch.
Amplify certainly grew my appreciation to be working for nQativ that has given me a chance to be a part of the GPUG community. While I can only imagine the expanse of definitions I will learn from Summit, I have my sights set on the next Amplify conference for the South African Dynamics GP community and am excited to see the growth and support that will ripple out from the latest branch of this great community tree.
Brianne van Reenen
Brand Ambassador for ActivReporter