By Bobby Cude, nQativ Project Manager
“Customer Engagement” is a nebulous term used by marketers and customer experience experts to describe the interaction between a company and its consumers. It’s that great promotion you run that further cements a customer’s loyalty to you. It’s the above-and-beyond assistance provided by a store associate to a shopper that makes them recommend you to their friends. Or it’s the product quality and store cleanliness that keeps dedicated patrons coming back despite stiff competition.
However, that’s not all that makes up what Customer Engagement is anymore. Gone are the days when networking with customers was limited to face-to-face, brick-and-mortar types of interactions. Customer Engagement is now that blog you write for your current and prospective clientele. It’s that e-newsletter you send out every month.